hendersonville website design

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Toner Design is a professional website design company offering professional business web site design, search engine optimization services, web site hosting, website development, Flash multimedia and graphics design services.

Why does your business need a website?

A business that does not have a website in today's online world is going to find itself falling far behind its competitors. There are few businesses left where this is not so. With the growth in broadband and more Americans online than every before, an Internet presence is no longer an option, it's a necessity for continued growth of a business. A customer who finds you on the Internet and purchases from your business can mean your website pays for itself. If you also provide a good online experience for a user with a well-designed website and good customer service, your business grows as a result.

Consider also that people often move from one area of the country to another... for jobs, to be near family, and for many other reasons. The first place they look for realtors, neighborhood advice, school system ratings, and other useful information and businesses in the new locale is on the Internet. There is no question that an online presence has substantial influence on the success of a business. The key is to have a website that really works for your business.

If your business already has a website, is it working for you? Is it updated regularly, are visitors able to find what they want, do you lose a lot of visitors without them ever contacting you? In other words, does your website market your business, or merely make sure you have a website?

Internet usage, e-commerce and your business

If your business is in the retail sector, you might be interested in the following:

A Nielsen Online report stated that "...the Web plays an increasingly integral role in retail for brick and mortar retailers, even among purchases that occur in-store. A Nielsen survey in May 2008 found that among a representative group of people who had recently made consumer electronics purchases in a brick and mortar store, 80 percent bought from a store whose Web site they visited first. Further, 53 percent purchased from the retailer on whose Web site they had spent the most time." (Neilson Online, July 22, 2008)

Internet usage, e-commerce and your business

If your business is in the retail sector, you might be interested in the following:

A Nielsen Online report stated that "...the Web plays an increasingly integral role in retail for brick and mortar retailers, even among purchases that occur in-store. A Nielsen survey in May 2008 found that among a representative group of people who had recently made consumer electronics purchases in a brick and mortar store, 80 percent bought from a store whose Web site they visited first. Further, 53 percent purchased from the retailer on whose Web site they had spent the most time." (Neilson Online, July 22, 2008)






It's clear that any retailer who does not maintain a presence online is going to end up losing out to those who do. As a side note, the estimate for 4th quarter sales in 1999, the first time it was estimated by the U.S. Department of Commerce, was about $6.2 billion.

Now that you know some of the reasons that a website presence is good business, you need to know:

How to choose a professional web designer

First and foremost, find a web designer (or web design firm) with whom you feel comfortable. You're going to spend a lot of time working with your designer, making sure you see eye-to-eye and get along well will make your web design experience far more pleasant and workable. Make sure they have experience—ask to see their website design portfolio, then ask for references and check them out. Make sure their style fits with your vision of what you want your site to be. Check that the sites they've done load quickly. Most visitors to a site will not wait for it to load more than a few seconds, and that's on a slow dial-up connection! And beginning in 2010, Google is adding page load speed to its list of factors in determining page ranking. Learn more....

LOST in website gibberish?

Are you hoping someone will finally explain what you need to know in terms you can understand?

We have been "translating" web design since 1997 and can explain how it all works in words you can understand. We know that most business owners are too busy running their business to spend time playing around with technical terms or sorting through the details of web design. We'll explain as much as you want to hear, so that you understand what your choices really are. We consider it a part of the job to educate our customers so that even if they choose to work with another firm, they have a much better understanding of websites and what they really need.

Web design and. . .

We can handle every portion of your corporate identity package, from digital (web) to hard copy (e.g., brochures and business cards), saving you time and effort in finding just the right company for each of these services. We do not actaully print hard copy, but we have vendors who are reasonable in cost for these services. Our services include:

• Web Design & Development
• Web Site Maintenance
• E-commerce
• Domain Registration
• Domain Hosting
• Search Engine Optimization
• Consulting
• Copywriting
• PrePress (sometimes called Desktop Publishing)
• Graphic Design