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Graphics used
on the Web
What are the requirements for images used on the Web?
Small file size
is critical in graphics for the web. It requires know-how to get them
to look good and maintain a small file
size--the latter is necessary for fast loading. Nothing turns
someone off to your website faster than a page that is slow to load.
Research has shown that a site has approximately seven seconds to catch
someone's interest. If your pages are slow to load, the visitor probably
won't stay and very likely won't be back.
My web developer who's writing custom
scripts for me says he can take care of my graphics, too. Why should
I use you?
Many web technicians are great at the technical aspects of designing
a web site, but a good number of them don't have the graphics knowledge...
and it shows. There are many sites out there that are technically "correct",
but visually leave a lot to be desired and their poor design often leaves
the casual visitor bewildered. This is not to say that good programmer
can't be good at graphics also, but for the most part they don't have
the skill and talent.
Why do you ask for high-quality photos and/or images?
At Toner Design we work to provide quality graphics that look good on
the Web and attract a visitor's attention, but we are also aware that
good design must be a part of the picture. Images are often dependent
upon the quality of photos we receive, which is why we ask for the best
quality photos you can provide when we go to work for you. We want you
to have the best results, and that means starting with good quality. This
is also why we often create original images in vector format before converting
them for use on the Web.
Click here for more information
on the difference between raster and vector image types.
In most cases the images used on the web are in one of just a few formats:
*.GIF, *.JPG or *.JPEG, *.PNG or *.SWF (Flash). *.PNG files are not viewable
on all browsers, despite their superiority to the other images types
for web use, hence they are not used widely. Other images formats are
just too large in file size to work. Typically, web images use 72 dpi
(dots per inch) for Macs, and 96 dpi for Windows, although most are saved
at 72dpi since a PC can also view these. Images that start out with
larger dimensions, such as
1600 x 1200,
even if they must be reduced in size, will
generally look better as a finished product once they are made ready
for a website.
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, Toner Design. All rights reserved.
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